The study, which polled 1000 UK workers, explored the extent to which UK workers feel a sense of belonging to their employer and revealed some differences between age groups as well as regions of the UK.
Our Founder, Isabel Collins, is quoted….
“Humans are a tribal species; it’s natural for people to feel a stronger sense of belonging in smaller, more immediate groups. It also comes from being creatures of habit. Belonging is connected to shared practice, shared purpose, with the people we see every day.
“Companies need to work harder at creating a sense of belonging throughout, so that people find it easier to connect – to solve problems and serve clients together. A clear line of sight from shared ethos connects people across team, division, region and the whole company.”
…on regional and generational differences…
“It was a surprise to see a higher figure in the younger generation who have a greater facility for connection than ever before, yet their experience is more disconnection. It suggests a challenge for business is building community between teams, the human connections that form the glue.”
“Wales has long-standing close-communities, often built on single industries with tight teamwork. This finding is just one insight into why belonging matters. It’s these greater bonds of culture that will enable the sharing of ideas and problems and accelerate business growth. Surely something we all need at the moment in British business.”
…and on the impact of Brexit…
“At the heart of belonging is ethos: a shared sense of purpose and something to believe in. This is a binding force through difficult times, as well as a source of pride that becomes a reason to stay loyal to a business.”
“As companies consider the impact of Brexit, in a world of increasing force of isolationism (even xenophobia) it may be beguiling for Business Units to retreat to the sameness of ‘my tribe’. This risks groupthink, rather than attracting the range of talent necessary to grow the business.”
“As economic pressures continue, and the ‘war for talent’ gets tougher, it is little wonder that culture tops the agenda for most companies’ Board of Directors in 2017. Business is finally waking up to the importance of belonging.”